Tylenol PM wall-sheep will help you drift off

Deutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a parade of sheep bouncing off a "Sleep tight" headline on a blank wall in Brooklyn. The New York Times has a short piece on another execution in Manhattan's Chelsea neighborhood: The projection there shows a bunch of apartment windows; the closed ones represent Tylenol PM users, while the open ones show people trying like hell to will themselves to sleep. It's a cool idea and effect. The only downside, according to the Times, is the roar of the portable generator needed to run the projector—not itself something conducive to sleep.

—Posted by David Kiefaber

Filed under Deutsch, Kiefaber, Pharma, Tylenol
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Warm up with heated ads from Tylenol Cold

Deutsch, Fuel Outdoor and OSI put heating units on Metro Lights displays in New York, Chicago and Philadelphia to tout Tylenol Cold Warming Liquids. According to Deutsch: "Fuel's heated Metro Lights will be placed at eye-level in places where people can interact with the unit, specifically targeting areas such as parking garage entrances where people are looking for a quick warm-up throughout the winter." Unfortunately, the folks on the street who need that warmth most—the homeless—will probably be shooed away by security or the men and women in blue. Judging by the sorry trajectory of the economy, however, the ranks of those without shelter could swell to frightening proportions. Soon, there'll be no one left to shout, "Move along!" So, perhaps Tylenol would be good enough to leave those heaters running for a while. They might ease more pain than anyone imagined.

—Posted by David Gianatasio

Filed under Gianatasio, Health, Tylenol
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