The creepiest Christmas underwear ad ever

Whatever is happening in this Brazilian underwear ad, it's not going to end well. A piece of advice for the older gent: Don't be that guy. Via Homadge and Tosh.0.

Filed under Brazil, Holidays, Nudd, Underwear
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Diesel models smear privates on law school

Students at Brooklyn Law School are chafing after Diesel models in their underwear commandeered the school's library for an ad shoot and rubbed their gross bodies all over the books and stacks. The shoot took place last spring, but the images have just been released, prompting outrage. "It's gross. I work on those computers every day," one student tells the New York Post. Says another: "I thought the [shoot] was disgusting, for a law institution to have people in their underwear where we study and work is unbecoming of a law institution." In a note to students, dean Michael Gerber wrote: "We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not." Diesel has not commented, but surely sees this as another great success in its campaign of global ass kicking. See a bunch of images after the jump. Via Gawker.

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Filed under Colleges, Controversy, Diesel, Nudd, Underwear
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One-testicled man has a ball with fundraiser

Slackers of the world have a new patron saint. Mark, the one-testicled Torontoan who spent 25 days at home on camera in his underwear, has raised $50,000 for the Canadian Cancer Society through his publicity stunt with underwear brand Stanfield's. Surrounded by webcams 24 hours a day and clad only in the client's undies, Mark shattered the goal of 25,000 Facebook Likes (each Like earned a $1 corporate donation), sparking Stanfield's to double its donation pledge to a maximum of $50,000. The challenge for the brand now is using this success to build a long-term Facebook audience. Unfortunately, the 52,000 Likes generated by the project were for the campaign site, not the brand's official Facebook page. But Stanfield's has found other ways to keep the momentum going, like offering to donate $1 toward testicular-cancer awareness for each online purchase of "Mark's Favourite Gitches," which might make sense to those of you who speak fluent Canadian.

Filed under Canada, Cancer, Griner, Social media, Stanfield's, Underwear
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Spy on the undressed one-testicle Canadian

I really didn't expect to spend my free time last night watching a pale, chubby Canadian guy lounge around in his underwear, but I did it anyway. For charity. Underwear brand Stanfield's is sponsoring a 25-day cancer fundraiser called "The Guy at Home in His Underwear." As the name suggests, Toronto native and testicular-cancer survivor Mark will spend 25 days cooking, cleaning, exercising and watching hockey in his sponsor-supplied underpants. He's currently on day 3. Each "Like" the project gets on Facebook will be worth $1 from Stanfield's for the Canadian Cancer Society, if the site reaches its goal of 25,000 Likes. Odds of success seem good, with glowing press coverage right out of the gate and more than 9,300 Likes by the end of day 2. So, if you hate cancer or just like watching guys with one puck in the net, head over to Mark's live-streamed apartment and do your part to save men's parts.

Filed under Canada, Cancer, Griner, Social media, Stanfield's, Underwear
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Wonderbra puts up 3-D billboard in London

Wonderbra, that tireless seeker of new ways to make breasts look larger, has unveiled its most logical advertising execution to date—a 3-D billboard in London which reportedly makes Brazilian model Sabraine Banando's boobs really pop when viewed through the proper glasses. Agency Iris came up with the ad. It's part of a new campaign for the client's "Full Effect" brassiere. Wonderbra has actually done 3-D ads before, as seen in a 2008 print campaign by Saatchi & Saatchi Singapore. But this one is getting lots more buzz. Road-safety experts in England are already tacitly endorsing its effectiveness by worrying that it could cause traffic accidents—much as Wonderbra's famous 1994 "Hello Boys" billboard with Czech model Eva Herzigová supposedly did. "In many ways this latest one could be more dangerous, as it's 3-D," says one. "For those motorists who don't happen to have 3-D glasses in their car—and most don't—then, as the image is slightly blurred, it will cause you to want to focus on it even more. I think it will be a distraction for men and women on the road. And you just need to lose concentration briefly while on the road and an accident could happen."

Filed under Europe, Iris, Lingerie, Nudd, Underwear, Wonderbra
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Chinese ad honors Diana by undressing her

Britain's Daily Mail got its knickers in a twist about this underwear ad from China featuring a bra-and-panty-clad Princess Diana look-alike. She's playing a cello, naturally. Yesterday was the 13th anniversary of Diana's death, and some Brits abroad apparently took umbrage with the ad's oddly timed appearance at China's Shenzen Airport. Honestly, who in the Royal Family are they supposed to use to illustrate the tagline, "Feel the romance of British royalty"? Charles and Camilla?

Filed under China, Controversy, Gianatasio, Lingerie, Underwear
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Agent Provocateur spot is quite provocative

RSA Films channels European art flicks, David Lynch and soft-core porn for this two-minute Agent Provocateur lingerie clip. A pale chick models the product (it looks uncomfortable—constricting) and sets up video equipment. She monitors a guy in the next room while he flounces around in bed wearing white briefs that he probably got at Kmart. "Agent Provocateur is the most erotic lingerie in the world," our pasty heroine explains. "And I use it for my pleasures." Whoa, a women's libber! That creepy maid hovering nearby looks as if she approves. Or has gas. (Two chicks together? I just don't get it.) Note how the star "seductively" plugs her surveillance equipment into a wall outlet and the screens pop to life. It's a real turn-on.

Filed under Agent Provocateur, Gianatasio, Lingerie, RSA, Underwear
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Fruit of the Loom guys refine their fruit rock

Fruit of the Loom's, uh, fruits have been central to the brand since the 1980s, and they're still going strong, treating us to their comedic talents and formidable wuss-rock stylings in musical spots like the new one below, titled "Comfortably" (from The Richards Group in Dallas). Oddly, they're not dressed very comfortably for the exotic locations in the ad. I imagine the Apple must chafe like the dickens in the desert heat. Anyway, there's no denying these underwear mascots have gained plenty of momentum over the past few years. There's even a Web site, The Fruit Guys, with character bios (sadly, they neglect to mention that F. Murray Abraham once played the Grapes) and MP3s of their numerous jingles and songs. That might be pushing it a bit. But with Hanes and its star power, and every other underwear company flaunting their hot girls, the Fruit Guys are keeping up just fine.

Filed under Apparel, Fruit of the Loom, Kiefaber, Richards Group, Underwear
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Lingerie maker teaching Heimlich maneuver

Fortnight Lingerie, a Canadian brand, continues its helpful series of first-aid lessons with the new video below, in which a guy demonstrates the Heimlich maneuver on a young damsel in distress. This follows the clip from a few weeks back that dealt with sapphic CPR. All of which is supposed to highlight the underwear, which is apparently the brand you want in times of emergency—or at least when you're playing doctor.

—Posted by Tim Nudd

Filed under Canada, Fortnight, Lingerie, Nudd, Underwear
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Victoria's Secret a huge 'Transformers 3' fan

Leave it to Michael Bay to pioneer the next evolution of movie marketing: the human product placement. Lingerie model Rosie Huntington-Whiteley's rumored casting in Transformers 3 is being viewed by some as a heaving, button-bursting plug for her main employer, Victoria's Secret, which even put out the video below to congratulate her. With no real acting credits to speak of, Huntington-Whiteley did appear in Bay's epic underwear ad, which proved she had one of predecessor Megan Fox's best Transformers talents: maintaining a heroic level of cleavage while surrounded by pointless explosions. Via Movieline.

—Posted by David Griner

Filed under Griner, Lingerie, Movies, Underwear, Victoria's Secret
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Jordan's Hanes Hitler 'stache raising a furor

That new Michael Jordan campaign for Hanes, which we wrote about last week, really does have people buzzing, though it's not Jordan's "lie-flat collar" that they're fixated on. Viewers instead seem to be stupefied by his attempt to bring back the "Hitler mustache," which has pretty soundly been out of fashion since, you know, Hitler. Technically called a "toothbrush mustache," this facial styling was actually quite popular in the 1920s, and still makes the occasional appearance on the faces of foul-tempered tyrants like Robert Mugabe and J. Jonah Jameson. Maybe Jordan feels he simply transcends the clear cultural need to avoid looking like history's most vile psychopath. Maybe he's on a quest to reclaim a symbolic styling of the industrial working class, and a mediocre underwear ad seemed like the right forum. Or maybe the copywriters simply loved the irony of mocking some poor guy's "bacon neck" while the star of the ad blatantly sports a damn Hitler 'stache.

—Posted by David Griner

Filed under Celebrity endorsements, Griner, Hanes, Hitler, Martin Agency, Underwear
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College kids to strip and run for Axe charity

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes. Participants will include loads of thin, gyrating chicks in their underwear along with many fat and nerdy dudes, also in their underwear. Via YesButNoButYes.

—Posted by Tim Nudd

Filed under Axe, Colleges, Nudd, Personal care, Underwear
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Five lingerie spots racier than Lane Bryant's

So, the Lane Bryant ad below is causing a fuss, though it's unclear if ABC and Fox really don't want larger women in their underwear terrifying prime-time viewers, or if Lane Bryant has orchestrated a fake scandal for PR purposes. One thing's for sure: In the pantheon of sexy lingerie commercials, this is about as tame as they come. After the jump, five lingerie spots that wouldn't even run on pay-per-view here in America.

—Posted by Tim Nudd

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Filed under ABC, Controversy, Fox, Lane Bryant, Lingerie, Nudd, Underwear
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Stop padding your bra with tissues, animals

Ladies, why cram reams of tissue paper and small woodland creatures into your bra to achieve the beguiling boobosity you crave, when you can get the same effect from the Lovable Power Lift bra? That question sorely needed asking, and it's posited in winning fashion by ad shop Auge in this diverting Italian commercial. The blindfolded Lothario drifts off to dreamland while his sexy date is busy emptying the contents of her brassiere onto the floor. Who knows, maybe he has a Shetland pony down his trousers. Via The Inspiration Room.

—Posted by David Gianatasio

Filed under Europe, Gianatasio, Lingerie, Underwear
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Calvin Klein's models better seen, not heard

It's not every day someone forwards you an ad with the question, "You wanna see a bunch of naked cursing dudes?" Um … maybe? Calvin Klein's new X campaign is just that: a bunch of dudes cussing in their underwear. The words are bleeped out, but the abs are on full display. This time, instead of paying for one David Beckham, they got four hot men: Twilight star Kellan Lutz, Japanese footballer Hidetoshi Nakata, Spanish tennis player Fernando Verdasco and True Blood star Mehcad Brooks (click the links to watch their individual videos). Since two of the four star in vampire dramas, I'm going to assume the campaign is trying to get women to buy Calvins for their men. But even with the power of vampires, Calvin's shock shtick is getting old. And when did it switch from sex to foul language? Maybe it didn't—maybe it's supposed to be dirty talk, but It just feels awkward. Aren't models supposed to just sit back and let me gawk at them like the eye candy they are? It's much more difficult to casually objectify them when they're being so in-your-face. All I can say is, thank goodness for the print campaign.

—Posted by Rebecca Cullers

Filed under Calvin Klein, Cullers, Fashion, Underwear
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Hold on, John Daly is doing underwear ads?

As if 2010 weren't off to a rocky enough start, now I have to listen to John Daly talk about his underwear. The formerly mulleted and rotund golfer, who cut his hair and slimmed down, is a spokesman for Slix underwear these days—and is talking up his new job with the candor we've come to expect from him. "Slix boxer briefs are the most ridiculously comfortable underwear I've ever put on" is his exact quote. But Daly was outdone by Slix founder Greg Hall, who asserts that "one of the common issues golfers and caddies have is the discomfort resulting from sweaty, stretched-out cotton underwear." See all those words there? I don't want to hear them in that sequence ever again. I'm not even sure what's worse, this unseemly swamp-ass discussion or the possibility that Slix might use the momentum to develop a diaper for the PGA senior tour.

—Posted by David Kiefaber

Filed under Apparel, Celebrity endorsements, Golf, Kiefaber, Underwear
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Damaris lingerie is brilliant housework attire

Justin Anderson's new NSFW short film for U.K. lingerie brand Damaris (posted below) shows a leggy blonde cleaning her home in a range of sexy, frilly whatnots. Think Anderson wants to give a playful (mostly rear-)view of the garments in a setting average folks can relate to? Think again! This is an "art" project, so we get the tired male fantasy of an über-domestic, depersonalized subject with a way-above-average physique toiling for our voyeuristic pleasure—and stopping now and then to stick her head in a laundry basket or under a carpet. The shot of her holding an iron in front of her face underscores the objectification. The futuro-ambient music offends. Plus, who'd wear fancy, expensive underwear to do chores? In fact, the house looks spotless to begin with. Why the hell is she cleaning!? Hey, Anderson, you'll alienate your female target audience, you ass! (Having said that, I'm happy to review any unused footage or director's cut you might have. God, I'm cheeky!)

—Posted by David Gianatasio

Filed under Damaris, Europe, Gianatasio, Lingerie, Underwear
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Bud Light strips down for 'Swear Jar' sequel

Having done the bleeped-out-obscenities thing for its obscenely popular "Swear Jar" spot (recently voted the best commercial of the last decade by Adweek readers), DDB and Bud Light (and production company Tool of North America) go for the visual equivalent in this sequel, called "Clothing Drive." Instead of adding to their Bud Light haul by swearing, here the office employees do so by stripping. The shoot must have been a bit more challenging for all involved, and it's a shame those black "censored" markings aren't quite as funny as bleeps. Still, for those who love seeing office drones in their underwear, you're in luck this Super Bowl season: You can see (and even vote for) a remarkably similar CareerBuilder spot over at this Web site.

—Posted by Tim Nudd

Filed under Alcohol, Bud Light, DDB, Nudd, Super Bowl, Underwear
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Michael Bay directs new Victoria's Secret ad

A Victoria's Secret commercial with driving guitar music, percussive editing, a helicopter and fiery finale? Sounds like a Michael Bay production. Wait … it is a Michael Bay production! Click here to see the 90-second spot. It works better than most of his films, actually, because he doesn't have to bother with nuisances like logic, plotting and character development and can focus on the evocative imagery and cinematic élan. On display are glitzy, colorful fantasies fueled by erotica and danger. That describes about three-quarters of Hollywood action flicks, so director and client make a perfect match. And the spot includes lots of hot chicks in their underwear. What's not to like, really? None of the models explodes, but knowing Bay, there's bound to be a sequel! Via The Hollywood Reporter's HeatVision.

—Posted by David Gianatasio

Filed under Gianatasio, Lingerie, Underwear, Victoria's Secret
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PACT underwear worth showing co-workers

PACT underwear heats up a drab workday in this "Office of Eden" video. Clothing simply flies off the bodies of two white-collar drones. Whoa, that guy must run the mailroom, judging by the prominence of his package. And forget the secretarial pool, Little Miss Bra-Less belongs in a hot tub! The online apparel firm makes environmentally friendly, organic cotton garments, noting in its tagline: "Change starts with your underwear." That's true—but for me, only on Fridays, and sometimes on holidays. At the end of the clip, the PACT-bottomed pair rush out into a sun-drenched Edenic garden. Note the wall clock: It's the middle of the afternoon. Along with all the sexiness, they get to take a half-day! Also, I can't help but wonder: If the underwear's organic, does that mean it's edible, too?

—Posted by David Gianatasio

Filed under Apparel, Gianatasio, PACT, Underwear
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Lingerie that goes with practically any outfit

Liaison Dangereuse, an online lingerie retailer in Germany, takes some chances by claiming that "sexiness is for everyone." Frankly, I can think of a few people who sexiness is definitely not for. Picture Glenn Beck and Al Franken in thongs. On second thought, don't. Thankfully, we're treated to an exotic hottie in this ad by Berlin agency Glow that boasts a cool, even poignant, twist ending. We're not all quite the same underneath, but everyone, at some time or another, wants to feel sexy. Some of us should fight those feelings. We know who we are. Via Ads of the World.

—Posted by David Gianatasio

Filed under Europe, Gianatasio, Lingerie, Underwear
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Angela Merkel underwear ad roils Germany

This billboard featuring German chancellor Angela Merkel in her underwear is causing a fuss in Berlin's premier shopping district. In and of itself, the image is pretty tame. (Those are other German political figures in the background.) Weirder things have happened in Germany, and it's not like Merkel is unaccustomed to showing off the goods. It's the ad's message that's off-putting. It promotes an underwear exchange program. In an effort to replicate the success of "cash-for-clunkers" car ads, the campaign offers Germans who trade in their old underpants a €5 discount on a new pair. Which is just gross. "The country needs new undies," is the slogan.

—Posted by David Kiefaber

Filed under Apparel, Europe, Kiefaber, Politics, Underwear
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Bad timing on the underwear-face-mask ads

Now is probably not the best time for random face-mask references in advertising. Particularly if the face masks are made of underwear. This ad was made by Euro RSCG Duesseldorf and promotes some kind of disinfectant laundry additive. But if this were the last thing I saw before undergoing surgery, I would assume the doctors were about to steal my kidneys. In fact, I would take the initiative to kill myself before those butchers hacked me up on the table. I would also wonder where they put their real surgical masks.

—Posted by David Kiefaber

Filed under Euro RSCG, Europe, Kiefaber, Underwear
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Helena Christensen still doing lingerie ads

Danish supermodel Helena Christensen, just shy of her 40th birthday, recently posed for a raunchy set of Agent Provocateur lingerie ads in the U.K., to prove that lounging around in one's underpants isn't just for twentysomething waif models and freelance writers named Dave Kiefaber. And she looks damn good for 40. We can't say the same for her "rakish" pirate buddy, though. He looks like Iggy Pop dressed as Fabio for Halloween. Not that anyone's really paying attention to him, but still.

—Posted by David Kiefaber

Filed under Agent Provocateur, Europe, Kiefaber, Lingerie, Underwear
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Underwear needs a pride parade?

Look out New Yorkers! Nearly naked men and women will be roaming your city streets on August 10th asking whether you prefer boxers or briefs and thongs or bikinis? The underwear-clad crazies (hmmm, doesn't New York already have one of those? The aforementioned Naked Cowboy?) will be out in support of National Underwear Day, a marketing scheme—apparently in its third year—cooked up  by Freshpair.com, an Internet retailer of men's and women's skivvies. Those surveyed will also be asked to sign a petition to urge "official recognition of this annual panty pride occasion," according to a press release. "National Underwear Day was created to bring attention to something almost everyone wears, but rarely gets the attention it deserves," said Freshpair chief operating officer Michael Kleinmann. Actually, I'd prefer my underwear to keep a low profile, but maybe that's just me.

—Posted by Lisa van der Pool

Filed under Underwear
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