"Using the out-of-context words of your dead father in an attempt to clean up your image just might be more offensive than nailing dozens of hookers across the U.S. while your wife raises your kid." —Jason Piroth, 4/8/10
oh, get over yourself, Jason. It's smart. It's tackling the issue head-on. Most clients and agencies would be scared little girls afraid to even discuss it. When attacked, attack back.
Plus, it shows how Tiger really feels about instead of what the media would like to paint.
Posted by: dean | Apr 8, 2010 12:38:16 PM
Agreed. Especially when his father was pursuing the same activities during Tiger's adolescence.
And Wieden + Kennedy has clearly been taking their obvious pills. I saw this coming a mile away.
Posted by: Justin | Apr 8, 2010 12:42:03 PM
This didn't take long: http://www.youtube.com/watch?v=evvMElbG_n4
Posted by: Jeff | Apr 8, 2010 12:43:16 PM
Jason - what would you prefer to see? A collage of great golf shots? Tiger getting really emotional? A 'welcome back' message? I think Nike nailed it with the idea of the disappointed parent hoping that Tiger learned something from his mistakes.
I'm impressed that Nike didn't hide from the issue. And they didn't water it down. Good on them.
Posted by: Mike | Apr 8, 2010 1:06:07 PM
This ad presents the concept of adolescence to maturity and draws on the increased audience of Tiger Woods (that has quickly gone from scrutiny to praise for his 'humbling' experience), however it is also disappointing that our advertising culture accepts the brief apology and unproven rehabilitation to remedy his 'disease'.
Posted by: James N. | Apr 8, 2010 1:30:35 PM
actually, it's disappointing that Tiger is expected to apologize to anyone other than his wife and family. Jason's offense to this ad is disingenuous at best.
Posted by: Beau | Apr 8, 2010 1:46:41 PM
Folks like Jason lack the ability to see much beyond the end of their own nose or from a singular perspective. But I bet all of the kids in his kindergarten class think he's cool!
Posted by: Chad | Apr 8, 2010 1:55:25 PM
come on now...this nobody is stupid enough to fall for this. My dead dad isn't judging me...why should you...so buy nike sneakers. this ad sucks in too many ways. shame on wk.
Posted by: bgusky | Apr 8, 2010 2:36:17 PM
Shot like he's Jesus with lost and accusing visage, father from beyond talking to him for all to hear
Remember the genesis:
Hello world, I am Tiger. Yeah we will you don't know who you are. And we don't want to be brought into that on behalf of a sneaker maker.
Now play golf.
as for WK - WTF?
Posted by: michael | Apr 8, 2010 2:41:55 PM
um how can this ad NOT be offensive or hypocritical? Why can't he answer one question about the car crash or the 2 dozen affairs he had? Because to quote him, it is personal but obviously it is not personal to edit your dead father's words to clean your image up and sell products for money.
Just shut up and play golf and 'try' to clean your image
This ad is disgusting!
Posted by: jen | Apr 8, 2010 3:55:25 PM
This is nothing but deflection - deflection to his dead father no less. Lazy.
Posted by: tom flanagan | Apr 8, 2010 4:36:31 PM
And in the end, nobody really cares he cheated on his wife
Posted by: Rob Nolten | Apr 9, 2010 6:22:51 AM
There was a quadrillion of ways to capitalize on Tiger's return or even his sex addiction.
Nike decided to make a sucky ad instead, people will laugh all over it (though maybe it was the real intent), because there's no way people are so stupid to take that seriously and to have compassionate feelings to the image of Tiger listening to some BS.
Posted by: Nick | Apr 9, 2010 7:09:26 AM
I didn't realize that arrogance was contagious. But I guess it is, and Tiger must be a "carrier".
There is no other way to explain how Nike and its agency deluded themselves into believing that the mock soul-searching of a horny celebrity might sell more shoes.
The self-important never are.
Posted by: David | Apr 9, 2010 11:24:26 AM
Geez, Tiger, you don't get to have it both ways and maintain credibility. You don't get to insist on personal privacy, then slickly advertise your pain and repentence.
This ad will be talked about, not for how good it is, but how bad it makes Tiger and WK look.
Posted by: Jeff | Apr 9, 2010 4:18:27 PM
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