Droid phone will enthrall and/or enslave youMix the totalitarian subjugation of 1984 with the sinister cybernetic intelligence of 2001, and you get mcgarrybowen's launch spot (posted below) for Verizon's much-ballyhooed Droid phone. (I swear that's HAL 9000's all-seeing red eye about 22 seconds in.) It picks up the dark and industrial vibe from the tail end of the otherwise goofy and lighthearted teaser spot, which got lots of attention, particularly from Apple fans. The new spot stars intimidating robots who crush rocks and punch holes to assert their metallic superiority. And unless I've missed the point (unlikely, as I never have on AdFreak before, at least not that I'd admit), humans will do these droids' bidding once Earth is enslaved, toiling in factories and slugging it out in bloody boxing matches for their overlords' amusement. This isn't a smartphone, the ad warns, it's a robotphone. You don't talk to the boss on a Droid, the phone is your boss. Droid doesn't relay orders, it gives them. On the plus side, Justin Long will be among the first to go in the man-vs.-machine struggle. John Hodgman, a robot passing as flesh and blood, will probably get to run Cleveland. —Posted by David Gianatasio Previously on AdFreak: |
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Published on November 9, 2009 | Permalink
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Creators of anti-Droid ad unmasked (sort of)
It turns out pros are behind the Apple-fanboy spoof ad (above) of the Verizon Droid ad spoofing Apple ads. The Wall Street Journal's Digits blog has an interview with the creators, described as staffers from a "Boston-area ad agency." The creative director, "Shawn" (they declined to give their last names), doesn't go out of his way to refute the notion that creative directors can sometimes act like jerks. He says the most controversial line in the spot, "iDon't buy brands who bash other brands," is pointed out as being hypocritical within the ad itself (by showing a Mac and PC clip and the line, "i… oops"). "Apparently even in fake advertising, you can go wrong estimating the intelligence of your audience," Shawn says. Ouch. The question remains: Which Boston-area ad agency is it? —Posted by Brian Morrissey Previously on AdFreak: |
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Published on October 29, 2009 | Permalink
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Apple fan strikes back at Verizon Droid spot
It was inevitable. The Verizon Droid spoof of an Apple commercial (below) has now been spoofed by an Apple fanboy in the video above. It just changes the copy with jabs about ripping off Apple and the interesting claim that "iDon't buy from brands that bash other brands." This makes my head hurt. We can only hope a Droid supporter doesn't spoof the spoof of the spoof. A hole might open in the universe. Via the WSJ's Digits blog. —Posted by Brian Morrissey |
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Published on October 27, 2009 | Permalink
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