Westwood College thinks your career sucks
This new Westwood College video, created by Fueld Films and set outside "Little Fredo's Pizzeria" in the middle of nowhere on a windy day, really delivers. It beats the school's earlier efforts, in which the scenery kept shifting to convey that the best jobs go to applicants with the best backgrounds (as if a Westwood education would jump off anybody's job application). You gotta love the "2 Slice TueZday" sign-holder's manic performance. It really does seem like he deserves a better career. At one point, he brags: "I was the first to come up with the arrow-pointed sign, so people can actually know where the deal is." That's more than most corporate CMOs can put on their résumés. And as for the ad's ending, well, I was blown away. The roadkill detective below is also enthusiastic, in between bouts of vomiting. The only truly sad sack in the campaign is the data-entry woman who dreams of being an architect. |
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Published on August 4, 2009 | Permalink
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Westwood College jazzes up career training
These ads from Cactus for Westwood College aren't your typical continuing-education spots. The backgrounds constantly change while the protagonists remain in the middle of the screen—a technique the agency calls a "visual metaphor" that supposedly emphasizes that to get the best jobs, applicants need the best backgrounds. It kind of made me dizzy. According to the ads, the school offers degrees in design, healthcare, technology, business and construction management. I don't really trust career-training ads that don't tout programs in refrigeration or driving the big rigs. Even in a recession, folks like their milk frosty-cold and delivered to supermarkets in trucks with happy cows prancing on the side. Also, I'm not sure I'd hire Westwood grads. It seems like every time they land a job, they're immediately dissatisfied and seek employment elsewhere. —Posted by David Gianatasio |
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Published on July 1, 2009 | Permalink
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