Sports stars line up to be Federer's fanboys

Nike has gotten pretty good at the quick-turnaround ads for major sports events, the most recent of which was Roger Federer's record-breaking 15th Grand Slam win this weekend. The charming homage shown above features an athletic A-list that only Nike could muster: Tiger Woods, Michael Jordan, John McEnroe, Serena Williams and, of course, the dethroned-but-deferential Pete Sampras. I'm guessing that Andy Roddick would have been happy to make an appearance too, if he hadn't been busy fending off Federer in a showdown that lasted longer than a Francis Ford Coppola movie.

—Posted by David Griner

Published on July 6, 2009 | Permalink | Comments (5)
Filed under Griner, Nike, Tennis, Wieden + Kennedy, Wimbledon

BBH ready for British Wimbledon champion

Robinsons drinks and BBH London made a decent bet with this commercial, which has been airing during Wimbledon coverage in the U.K. over the past fortnight. It dreams of the moment when a British player will once again win the prestigious London tennis tournament. (The last British men's winner was Fred Perry in 1936; Virginia Wade won the women's draw in 1977.) The ad is a clear reference to Andy Murray, the Scotsman who's ranked No. 3 in the world. And sure enough, Murray is heading to Friday's semifinals. There, he meets Andy Roddick, the American player who so memorably screwed up AmEx's 2005 U.S. Open ad campaign by losing in the first round. UPDATE: Murray lost to Roddick on Friday. Oh well, there's always next year.

—Posted by Tim Nudd

Published on July 2, 2009 | Permalink | Comments (1)
Filed under BBH, Europe, Nudd, Tennis, Wimbledon