National Cleavage Day gets global support

A lot of people still think Twitter is worthless, but if it weren't for the site's trend tracking, I'd never know that today is National Cleavage Day in New Zealand. This Wonderbra-centric "holiday" seems to involve (surprisingly overdressed) picketing and lots of semi-scandalous status updates the world over. I think America needs to rise to the challenge and start planning now for National Coin Slot Day.

—Posted by David Griner

Published on April 3, 2009 | Permalink | Comments (0)
Filed under Cleavage, Griner, New Zealand, Wonderbra

Queen of Wonderbra mosaic quits modeling

We recently wrote about the big Wonderbra mosaic ad from England, shown above, made up of hundreds of photos of real women posing in their bras. Now, the woman who fronted the campaign as the mosaic's overall image, and who got a modeling contract out of it, has quit the business in disgust after being told by her agency to slim down. "They told me that I had to lose weight and be like the other models or I was finished, so I decided to quit," Katie Green says. "I did not want to sacrifice my health or happiness." Brand Republic lists her weight as 10st 5lb, so unfortunately I haven't a clue how big Katie is. She is 5-foot-10, which is about 5 inches taller than I am, so carrying around 10 or 12 stones shouldn't be much of a problem. Her cup size is 30F. Of its demand that she lose 2 stone (freaking England, do I have to Google everything?), the modeling agency said: "This is a healthy size that can be achieved through exercise and good nutrition." Yeah, you achieve it, then! I suppose after reading "30F" everyone went straight to Google image search. I think I'll join them. Research.

—Posted by David Gianatasio

Published on October 6, 2008 | Permalink | Comments (3)
Filed under Controversy, Europe, Gianatasio, Wonderbra

Wonderbra drummer hotter than Cadbury’s

Wonderbra apes Cadbury’s gorilla ad in this enjoyable spoof, and attempts to improve on the original by featuring a much less hairy drummer and lots of gratuitous boob-bouncing. The Cadbury’s spot was a Glass and a Half Full Production. Here, Wonderbra goes with the tagline “Two cups full of joy.”

—Posted by Tim Nudd

Published on November 8, 2007 | Permalink | Comments (13)
Filed under Cadbury, Wonderbra