Yahoo! knows that life isn't fun for creatives

For anyone in the advertising business, particularly those on the creative side, this Yahoo! video surely hits close to home. It touches on the big three broad ad caricatures: the cheesy, spineless account guy, the faux hipster creatives and the unreasonable clients. A personal favorite moment is when one client says, "My whole thing is, Are people going to tweet about this? What's the tweet factor here, guys?" The other adds: "I don't even know what tweeting means, but this isn't going to make me want to do it."

—Posted by Brian Morrissey

Published on November 24, 2009 | Permalink | Comments (5)
Filed under Morrissey, Yahoo

Yahoo! offering questionable fashion advice

Microsoft has Bill Gates and Jerry Seinfeld. Will Yahoo! soon put Jerry Yang and Prince in its commercials? That's not much of a lead, but I'm reeling from Yahoo!'s "Start wearing purple" push and can't seem to think straight. Purple, Price's favorite color, supposedly symbolizes innovation. In Yahoo!'s new campaign, it looks shag-rug ugly. Online copy reads: "Go ahead. Take the road less traveled. Zig when others zag. Wear purple after Labor Day. Be you with Yahoo!" And it gets worse when you click through to content such as "spontaneous purple happenings directed by New York comedian Charlie Todd." This stuff makes Bill and Jerry's antics seem like Shakespeare. It's a put-on, right? A so-bad-it's-good attempt that, sadly, really is just so bad? I wish Microsoft would buy Yahoo! just to get this stuff off the Web. The way the markets are heading, Yang and his crew better take whatever deal they can get before a whole lotta green slides off the table for good.

—Posted by David Gianatasio

Published on September 16, 2008 | Permalink | Comments (2)
Filed under Gianatasio, Search, Yahoo