LG and Young & Rubicam have enlisted James Lipton, and his great and powerful beard, for some amusing PSAs urging young texters to "give it a ponder" before sending pics of their junk across the interwebs. See the ads below. Read more here.
—Posted by Rebecca Cullers
I really like this device in TV. Pretty fun. Good language too 'give it a ponder'.
But it doesn't work so great in print.
if you hadn't seen the tv you'd think it was freakin' norelco ad.
Posted by: Fer sure | Dec 3, 2009 11:14:47 AM
Buh-rilliant.
Posted by: Nick Coleman | Dec 3, 2009 11:41:01 AM
Seems like it needs a callout "James Lipton's Beard" or something to make it work in print, but the TV is spectacular. I could even see doing a microsite where you can upload your photo or a friends and have them wearing the beard.
Posted by: Tom Fawbush | Dec 3, 2009 2:04:36 PM
"Think before you text" sounds like a better slogan to me. The word "ponder" sounds pretentious.
Posted by: Just a thought | Dec 3, 2009 5:06:27 PM
I don't think an ad campaign featuring James Lipton should fear sounding pretentious. Have you ever watched the guy? :)
Posted by: Baba Ghanoush | Dec 3, 2009 5:41:32 PM
The word "ponder" is just to make the point, Tom. It's "ironic" :P
Posted by: Pascale Claus | Dec 3, 2009 5:44:12 PM
I think the videos are brilliant, and the print works with them. Don't know if the print works alone. Too bad that their actual site has an annoying intro you revisit when you click back (every. single. time. you click back.) and a kind of obnoxious talking beard that doesn't go away.
Posted by: guy | Dec 3, 2009 8:47:36 PM
Wait, who cares if teenagers send stupid or embarrassing text messages? Enough to spend actual money on an ad campaign? Teenagers will just find other ways to embarrass themselves.
Posted by: Laura | Dec 4, 2009 10:25:22 PM
um, Laura, Because some of those messages can lead to jail time.
Posted by: scyllacat | Dec 5, 2009 1:28:39 PM
But how do these ads resonate with the target market...I'm guessing tweens/teens to young adults? Do they connect to James Lipton, let alone his beard? I imagine not--seems comparable to having your parents warn you, and if you need PSA's, the parents 'thing' is probably not working! Is there a secret teen cult around James Lipton? Am I missing something?
Posted by: culttureguru | Dec 7, 2009 2:44:58 PM
Yeah, these ads are hilarious to me, but hilarious in the same way that the "this is your brain on drugs" ads were... And do PSA's telling tweens/teens not to spread gossip really have ANY effect at all??
Uh, and what texts led to jail time? Porno picture texts? Well, kids are idiots, and that's their fault.
I guess maybe these phone companies are advertising themselves as 1. funny, 2. good citizens by doing this, and hoping more people will by the "cool" phones seen in the ads, more than they really care about whether or not kids sext each other and spread "text gossip."
Posted by: starrdust | Dec 8, 2009 6:32:54 PM
Texting is the new way bullying is happening; we've got to pull out all the stops to protect all the kids--the abused and the abusers. Kids need our help and guidance to do the right thing! There's no substitute for parental oversight, but who says it has to be either/or? There should be lots of messages everywhere helping kids stay responsible.
Posted by: Gay Edelman | Dec 28, 2009 12:19:15 PM
how do these ads resonate with the target market...I'm guessing tweens/teens to young adults? Do they connect to James Lipton, let alone his beard? I imagine not--seems comparable to having your parents warn you, and if you need PSA's
Posted by: Supra shoes | Apr 5, 2010 9:53:39 PM
Yeah, these ads are hilarious to me, but hilarious in the same way that the "this is your brain on drugs" ads were... And do PSA's telling tweens/teens not to spread gossip really have ANY effect at all??
Posted by: jordan shoes | Aug 15, 2010 9:26:21 PM
It seems that the real purpose of this ad is wasted on most people.
Noticed how all the teens are holding LG phones? Or how LG's logo is small but cleverly placed in the ads?
That, my friends, is genius marketing disguised as a PSA.
Posted by: Xavier | Oct 7, 2010 2:33:48 PM
The ensemble drama about young adults growing up in Beverly Hills is a blend of romantic drama and subject matter that crosses all cultural boundaries. The storyline has followed the Walsh family as they moved from a middle-class Midwestern neighborhood to wealthy and glamorous Beverly Hills, maturing from high school to college students, facing new challenges as they continue to grow and discover more about themselves and their personal ambitions. As their worlds evolve, old friendships will be tested as new relationships develop, but no matter how complicated their worlds become, they will always share in their strengths and experiences.
Posted by: cosiz | May 23, 2011 6:08:50 AM
I think the message is good. I just don't follow the ad. Think before you text sounds better.
Posted by: Pete G | Aug 24, 2011 11:14:10 AM
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