LIVE CHAT: THE 2008 SUPER BOWL ADS
On Feb. 3, 2008, seven top creatives and two Adweek editors held a live Super Bowl ad chat. See the transcripts below. Click here to see bios of the participants.
Pre-game chat is here.
First-quarter chat is here.
Second-quarter chat is here.
Halftime chat is here.
Third-quarter chat is here.
Fourth-quarter chat is here.
A FULL TRANSCRIPT follows:
Sunday, Feb. 3, 2008 — 6:01 p.m. ET
Bob Moore: In honor of my nearby friend Dan Fietsam I'm enjoying a Bud Light while talking on my T-Mobile phone.
Bob Moore: Heigh Ho Ellie
Rob Schwartz: Cheers. I'm sipping a Bud Light as well.
Eleftheria Parpis: heeeey
Bob Moore: Cheers Rob!
Rob Schwartz: Hey, Bob. Nice to uh...txt you.
Eleftheria Parpis: welcome welcome welcome all
Bob Moore: I'm also naked. Did I mention that?
Eleftheria Parpis: yeeesh
Rob Schwartz: Funny Nationwide spot
Bob Moore: Wow. Conversation killer.. . .
Rob Schwartz: Ha!
Bob Moore: Yo Todd, I thought you were fishing this weekend?
Rob Schwartz: Ellie: where's the dolma?
Eleftheria Parpis: at my mama's house, i do have some leftover spinach pie though
Todd Grant: i was, we caught a
few wild salmon but had to return them to the sea. good thing as the
coast guard boarded us 10 minutes later!
Steve Bassett: Oh boy, the pre-kick show
Rob Schwartz: in Queens, no doubt.
Eleftheria Parpis: of course
Barbara Lippert joined the chat
Bob Moore: Hope they didn't take your beer!
William Gelner: hi
Rob Schwartz: what up, blipp?
Rob Schwartz: Hey, William. I'm an old pal of Mike Allen.
Barbara Lippert: Hey Rob! I'm wondering if Geico brought the cavemen back to preempt the BUd cavemen.
Todd Grant: hey william, how's the gig?
Rob Schwartz: Oh, it's gonna be a caveman-a-palooza for sure.
Barbara Lippert: so that question was for
Steve Bassett
Rob Schwartz: hey, Todd
Rob Schwartz: hi, Steve
Steve Bassett: We may see the cavemen, but in spot.
Steve Bassett: Hi everyone.
Todd Grant: hey rob!
Jason Karley joined the chat
Steve Bassett: People all over America are cancelling their Adweek subscriptions right about now.
Barbara Lippert: overstock.com is movin the package. not a good idea!
William Gelner: hey todd. things are good.
6:10 p.m.
Rob Schwartz: overschlock.com
Barbara Lippert: love that music on the apple spot
William Gelner: hey rob. did mike allen always looks like chuck?
Todd Grant: hey eric, how's my buddy ray connolly doing?
William Gelner: sorry, chucky.
Barbara Lippert: yeah, who are these xxxers?
Steve Bassett: Best music on a product demonstration spot
Rob Schwartz: Lee and team are awesome
Todd Grant: nice touch on the fox digital guy hoisting the trophy
Barbara Lippert: yar!
Rob Schwartz: LOL, William. Nah, Mike used to look like Dennis the Menace
Todd Grant: before the commercial fest begins, who's rooting for who?
Barbara Lippert: does that technique of cuts where everyone repeats the same word come from the daily show?
Todd Grant: by that i meant the football teams
William Gelner: gints on this end
Barbara Lippert: go giants!
Steve Bassett: Patriots
Jason Karley: anti manning
Jason Karley: so... pats
Todd Grant: go u1nderdogs, which would be the giants
Rob Schwartz: Go Omnicom!
Barbara Lippert: oh the tensions!
Eleftheria Parpis: haaa!
Todd Grant: go wpp sub groups!
Barbara Lippert: wiat/ is it teamwork or resiliency?
Rob Schwartz: LOL!!!!
Rob Schwartz: I think it's focus
Barbara Lippert: will the ads be a lesson in teamwork and resiliency?
Rob Schwartz: Crazy Train... no Welcome to the Jungle?
Eleftheria Parpis: ozzy's always welcome
Barbara Lippert: is it 3 in the morning?
Rob Schwartz: resilliency, teamwork, luck, bravery and chimps.
William Gelner: guess he didn't piss off your alamo
Barbara Lippert: rob,you bring a tear to mine eye!
Rob Schwartz: I'm in a hotel room in Nashville. It's 1974 here.
Jason Karley: i was in nashville last weekend
Jason Karley: or century, not sure which
Rob Schwartz: i live to tear you up, sister.
Barbara Lippert: hee hee. any macrame?
Rob Schwartz: hey, jason. nice to meet you.
Jason Karley: you too you too
Bob Moore: Hi Jason, William at el.
Rob Schwartz: macrame, shag carpeting an big hair, y'all
William Gelner: hey bob
Bob Moore: Whoa. I got cut off. i'll try to be funnier.
Todd Grant: here's to the lower case bloggers, we kick ass
Barbara Lippert: don't call me lady
Jason Karley: hey bob
Jason Karley: capitals are for squares
Bob Moore: Ads are neat.
Barbara Lippert: ads are groovy!
Bob Moore: Whoa. I got cut off. i'll try to be funnier.
Eleftheria Parpis: coolest
Bob Moore: Anybody tanked yet?
Barbara Lippert: nfl thing with the story not bad
6:20 p.m. ET
Rob Schwartz: i love ads, football and tom petty...i'm in heaven
William Gelner: the thing w/ crowe as vo?
Eric Hirshberg from x.x.x.113 joined the chat
Barbara Lippert: well, rob has had a dip with the guacamole
Rob Schwartz: stand up, yanks.
Bob Moore: I'm standing in my heart.
Eleftheria Parpis: i'm getting all teary eyed
Barbara Lippert: that too. crow v/o thing was fabulous looking, wasn't it?
William Gelner: yep.
Barbara Lippert: ever since cristina every singer does that hand thing
Bob Moore: Bring it, Jordan.
Jason Karley: ahem, Jor-DIN i believe
Todd Grant: i was all set for tom petty singing the star spangled banner
Eric Hirshberg: Hello all. I just joined. Did Schwartz really lead with "Go OMNICOM!"? Wow.
Barbara Lippert: I give her thumbs up and five fighter bombers!
Rob Schwartz: thats why the share price is up, baby!
Eric Hirshberg: Well, ya got me there.
Rob Schwartz: fat kid punch...funny
Barbara Lippert: hey eric!
Steve Bassett: Secret agent man. Johhny Rivers. What year?
Eric Hirshberg: Somehow raising
your pinky and index finger in the air and yelling "Go Interpublic
Group of Companies!" just doesn't work as well.
Barbara Lippert: secret agent-- 67?
Rob Schwartz: i miss Cingular
Barbara Lippert: yeah, bring back the braces!
Jason Karley: I love bruce willis's cover of secret agent man. I'm just sayin.
Todd Grant: i'm resisting the urge to blog these pre game ads
Rob Schwartz: Bruno rocks
Bob Moore: Weird thing embracing all the bad baggage from AT&T. Could never understand that decision.
Barbara Lippert: dell has made a good looking computer. that's amazing!
Eric Hirshberg: Dell now available in wannabe.
Eleftheria Parpis: blog away
Rob Schwartz: i miss the Dell Dude
Todd Grant: they should be in a new category; like spots that get done for under 50k
Barbara Lippert: couple of those tonight, I think
Bob Moore: Are they playing this game today or what?!
Eleftheria Parpis: still like the music
Jason Karley: Dell is shockingly proud of their noninnovations
Rob Schwartz: Sweetness
Bob Moore: Exactly.
Todd Grant: her jacket goes nicely with the crowd patterns
Barbara Lippert: is that statue made out of mud? what is that? a cape?
Rob Schwartz: bill walsh is one of my idols
Bob Moore: Steve Young just got a concussion shaking hands. . .
Barbara Lippert: jerry rice is mine...
Rob Schwartz: LOL!
Todd Grant: think about all the coaches he influenced...
Eleftheria Parpis: LLLOOLLLL
Barbara Lippert: i like a danceh!
Rob Schwartz: jerry rice has NO endzone dance...or was that irony. did i miss some irony?
Eric Hirshberg: I know no one
is asking this panel about the actual game, but just to make it
interesting...anyone care to make a prediction? I'm taking the Giants
for the big upset.
Eleftheria Parpis: three and a half minutes to go!!!!
Barbara Lippert: he's a star! dancing with the stars
Bob Moore: I thought it was hours. . .
Rob Schwartz: I'll see you Eric..and predict PATS blow-out
Eleftheria Parpis: many many hours
Barbara Lippert: nooo! Giants will come from behind!
Jason Karley: so who's got the biggest tv?
Todd Grant: troy aikman looks a little bit like august busch the fourth
Eleftheria Parpis: go, Giants!!
Eric Hirshberg: Hey, Lippert, they're not down yet!
William Gelner: tedy likes hair product
Todd Grant: tedy, great hair
Steve Bassett: How do you handle the enormity of it all?
Rob Schwartz: The world needs more Pam Oliver!
Bob Moore: Don't that Pats cheat? I'll go for NY in big upset. Plus, Ellie will hate me if I say otherwise.
Barbara Lippert: yeah, not the right use of enormity.
Bob Moore: What is?
Eleftheria Parpis: yeah well, i am a new yorker!
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