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Topics on Twitter: Twitter quittersNielsen (the parent company of TweetFreak) this week released a report, widely discussed on Twitter, that suggested the majority of people who sign up for Twitter abandon the service within a month. The study was criticized for only measuring Twitter Web traffic, and not the use of third-party Twitter clients. Nielsen responded today by updating the study. Adweek reports: >> We went beyond just Twitter.com, adding in more than 30 Web sites and applications that feed into the Twitter community including: TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, Tumblr and many others. The results verified our initial findings: about 60 percent of people on Twitter end up abandoning the service after a month. The year-long retention curve looks very much the same as the one for just Twitter.com. (Read more) Here's what people are saying about the Twitter retention rate today on Twitter: |
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It's the CB Radio of the New Millennium!
Posted by: shoes4industry | May 4, 2009 12:54:35 PM
This doesn't surprise me. Most people don't want to read other people's trivia. And it takes work if you want to be relevant. I also think a turn off about Twitter is it can feel like junior high. The race to get followers in order to "feel" popular. A lot of people just don't want to spend their time that way.
Posted by: Gina Cuclis | May 6, 2009 2:00:20 AM
Did the expanded Nielsen study also include mobile applications? Or just websites/desktop apps?
Posted by: Joseph Kingsbury | Jun 17, 2009 11:03:30 AM
