Agencies on Twitter: BBDO

BBDO is launching a new corporate ad campaign Chrysler in U.S. and overseas markets, a week after the automaker filed for protection under Chapter 11 of the U.S. bankruptcy laws. Adweek's Steve McClellan reports:

>> The initiative crafted by Omnicom Group's BBDO in Detroit is designed to remind consumers that the automaker is still open for business, while highlighting the range of current and future vehicles in Chrysler's portfolio and touting its rebirth as a global car company per its alliance with Fiat of Italy. New ads break May 11 during prime-time shows. A Chrysler rep declined to say how much the company was spending on the campaign. The automaker spent nearly $850 million last year in U.S. media alone, per Nielsen. (Read more)

Here's what people are saying about BBDO today on Twitter:

May 8, 2009 in Agencies | Permalink