Lessons from the Cat Twitterer
Everyone wants to know how advertising will fit into Twitter. Clues can lead to unlikely people and places—or even pets, like Romeo, a cat who has been Twittering since February. (OK, his owner, Caroline Golon, who works at PR and marketing shop Paul Werth Associates, helps a bit with the typing.) Romeo has amassed 4,000 followers, gotten ink in USA Today (and dozens of pet publications) and cut deals with several brands: Feline Pine cat litter, the FURminator grooming tool, Wellness Pet Food, and Clean and Green pet products. The brands have paid for Romeo to endorse their products on Twitter and on a new blog Golon has set up. The Twitter shoutouts are pretty subtle. Sometimes Romeo holds contests to give away a sponsor's product. So far, he has raked in $12,500 of donations for animal rescues, according to Golon. "I think this shows that if you find the right community and have the right message, you can make some things happen," Golon says.
—Posted by Brian Morrissey
Posted by: Phil | May 6, 2009 6:42:25 PM
Romeo is the coolest cat! What a great way to make a difference for pet rescue!
Another great way to help pet rescue is to use www.dogreatgood.com for searching the internet. So much better than google because money is donated to pet rescue groups when you search.
Romeo should be their spokescat : )
Posted by: Coco L | May 27, 2009 7:04:42 PM
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