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Tweetup throwdown: Jaffe v. Marchese
As the man who coined the phrase that rings through the halls of all advertising conferences—"Join the conversation"—Joseph Jaffe can lay claim to the mantle of social-media guru. As such, it isn't surprising that the self-described chief interrupter at Crayon is throwing a Tweetup on Wednesday in New York to celebrate his breaking the mythical 10,000-follower barrier, which, depending on your point of view, ranks somewhere between hitting .300 in tee ball and Joe DiMaggio's 56-game hitting streak. Ah, but Jaffe has competition from a new kid on the block: Joe Marchese, president of Social Vibe. Marchese, whose company runs cause-marketing programs for brands in social media, is holding his own happy hour tomorrow, also in New York. What's a Twitterer to do? Let's look at the factors to consider. 1) Location. Jaffe's Tweetup is on the Upper East Side; Marchese's is on the Lower East Side. Advantage: Marchese, unless you're in a fraternity, play beer pong often and wear a baseball hat pulled low. 2) Liquor. Hey, it's a recession, OK? Jaffe: first drink free. Marchese: open bar. Advantage Marchese. 3) Openness. Jaffe: Attendees must follow him and the bar (@southernhospitality) (@BBQNYC) to get the free drink. Marchese: Attendees must follow him and @ him a message to get a DM with details to the invite-only affair. Advantage: Jaffe. Overall, I have to give it to Marchese on points. Has the mantle passed? UPDATE: Marchese is talking smack by telling those who are unable to secure invites to his happy hour that they can always head to Jaffe's party instead. —Posted by Brian Morrissey |
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May 26, 2009 in News and Analysis | Permalink |
Comments
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Morrissey - well played Sir...that was hilarious.
I have to say that Marchese wins hands down by virtue of the fact he's a social butterfly with superior tweet-up experience. I am a rookie at best.
The only things I have going over Joe are my rugged good looks, the curiosity factor of seeing me 40 pounds lighter and the off chance of making a cameo appearance on JaffeJuiceTV.
All in all, one of the Joe's is going down (although to our credit we did try and combine the two events...but sadly it was a little too late)
Posted by: Joseph Jaffe | May 26, 2009 12:52:41 PM
PS Note the better body in the photo AND who is wearing the belt :)
Posted by: Joseph Jaffe | May 26, 2009 12:53:30 PM
Two Twitter Heavyweights.
Posted by: AoT | May 26, 2009 2:30:02 PM
I am not a twitter heavyweight. They just needed to find a fighter that was pale enough to put my head on. Not an easy task!
Posted by: Joe Marchese | May 26, 2009 3:12:57 PM
i certainly hope that jaffe is doing this tongue in cheek, otherwise he doesn't really get the pitfalls of Twitter. Reaching 10,000 or any number is no real accomplishment. I'm a follower and he bugs the crap outta me.
Posted by: Pulease... | May 26, 2009 4:17:50 PM
I try my best
Posted by: Joseph Jaffe | May 26, 2009 7:25:08 PM
Hilarious post and I absolutely love the graphic.
Posted by: Shiv Singh | May 26, 2009 9:45:09 PM
Brian,
The Twitter handle for Southern Hospitality is not "@southernhospitality."
It is "@BBQNYC."
Sorry Brian, I feel like I've been sending you corrections for the past two days. Just shows what a dedicated reader I am.
If it makes you feel any better, I also corrected Southern Hospitality for misspelling "Memphis" on their Twitter bio (I'm from Memphis, btw).
cheers,
Chris
Posted by: Chris Grayson | May 27, 2009 3:25:59 PM
Oh, and they corrected it.
Posted by: Chris Grayson | May 27, 2009 3:26:56 PM
The only possible attraction would be the thought of prizing a drink from the grasp of the notoriously tightfisted Jaffe. Actually even that would not convince me to follow him on Twitter...
Posted by: Sammy | May 27, 2009 3:55:22 PM
http://www.jaffejuice.com/2009/05/jjtv-16---my-10ktweetup-at-southern-hospitality.html
Posted by: Joseph Jaffe | May 28, 2009 11:13:59 AM
http://www.jaffejuice.com/2009/05/jjtv-16---my-10ktweetup-at-southern-hospitality.html
Posted by: Joseph Jaffe | May 28, 2009 11:14:27 AM
