Twitter job hunter earns moral victory

It looks like Chris Kahle was on to something with his Twitter "request for employment." The out-of-work copywriter earlier this week urged Twitterers to send messages to Crispin Porter + Bogusky co-chairman Alex Bogusky and interactive creative director Jeff Benjamin, imploring them to hire him. The messages link back to Kahle's portfolio site. I had doubts this could work, but what do I know? Yesterday, @bogusky rendered his judgment: success, at least in getting noticed. "I love what this guy did. Really smart and it got everybodyrs attention." Kahle set out to get 200 messages sent to Bogusky and Benjamin, and promised to donate $1 to charity for each one. According to his site, 41 have been sent to @bogusky, and 25 to @cpbjeff. Getting noticed is, of course, only half the battle. Bogusky wouldn't commit to hiring Kahle, but gave him props for standing out in the sea of 2,000 e-mailed job applications Crispin gets a month. (2,000, seriously?) These things have a definite first-mover advantage. Just as the next TwitteRFP probably won't elicit the same response, it would stand to reason this stunt won't be as effective the next time around. To the likely detriment of @bogusky's @replies feed, that probably won't stop others from trying.

—Posted by Brian Morrissey

May 15, 2009 in News and Analysis | Permalink