Which of these is the best T-shirt idea?
Customized T-shirts are all the rage. You can already buy a shirt with any CNN headline on it. But things get more interesting when social media is added to the mix. Threadless has built an interesting company and powerful brand powered by community. The site lets people vote on which T-shirt designs get made. It's a pretty ingenuous model when you think about it: Threadless is creating scarcity in digital media. Now, the company is making noteworthy tweets into T-shirts with Twitter Tees. Users will choose two tweets that will get made into shirts each week. Expect to see people promoting their nominations all over Twitter. It should provide an interesting case study on the viral marketing potential of Twitter, particularly if brands can tap into the self-promotional nature of the service. It could be argued that this twist is what's missing from Anomaly's i/denti/tee service, which lets users vote on which song lyrics starting with "I" get made into T-shirts. It has the community aspect, but the marketing isn't built-in like it is with Twitter Tees. I'd argue that a U2 fan is less likely to get others to vote for "I still haven't found what I'm looking for" than a Twitterer with a nominated tweet would be. Which do you think is best? Vote below.
—Posted by Brian Morrissey
In a statistical tie, CNN wins for being first, much like Alien is a superior film to Aliens, because it's can claim the mantle of invention. Yuh.
Posted by: RyanTomorrow | May 20, 2009 2:09:18 PM
You forget that you can also make your own these days. I simple packet can be bought from your local computer store and a warm iron plus blank tee shirt = DIY tee shirt construction!
Posted by: Jenny | Aug 27, 2010 6:37:48 PM
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