Agencies on Twitter: Draftfcb

Draftfcb New York has merged its media, digital and customer-relationship management practices into a single unit called the Real-Time Marketing division. Steve McClellan reports on Adweek.com:

>> The shop is the latest agency to combine digital and media units to better align capabilities with expanding media platforms as consumers gain greater control over when and where they consume marketing messages. ... Internal documents explaining the move to agency staffers late last week describe it as "an organizational shift to bring better channel planning solutions to our clients." (Read more)

Here's what people are saying about Draftfcb today on Twitter:

June 8, 2009 in Agencies | Permalink