Brands on Twitter: A&E

A&E has a hot online video on its hands thanks to the gold pants and retro dance moves of rapper MC Hammer. Mike Shields reports:

>> The network, as part of an extensive digital promotional effort for its upcoming reality series Hammertime, commissioned a group of 60 amateur dancers for a flash mob. The group entered a Los Angeles clothing store on Sunset Boulevard, collectively donned Hammer-inspired pairs of gold baggy pants, and performed the artist's unique set of horizontal moves to the tune of his 1990 hit "U Can't Touch This"-- all before a group of somewhat startled shoppers. (Read more)

Here's what people are saying about "Hammer Pants" today on Twitter:

June 12, 2009 in Brands | Permalink