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Brands on Twitter: General Motors
On the heels of its bankruptcy filing, General Motors this week is breaking a corporate image campaign that paints a picture of a humbled company and attempts to reassure the public that GM is committed to its impending reinvention. Adweek reports: >> A 60-second commercial from IPG's Deutsch/LA (above)... attempts to reassure viewers that "we aren't witnessing the end of the American car. We're witnessing the rebirth of the American car." Said a GM representative: "We felt that some TV and print ads were necessary to communicate, en mass, to our customers, in a quick and timely manner. We wanted to be sure consumers know we are open for business in the U.S. and worldwide and honoring customer commitments...that we are here to stay and we will succeed by taking care of our customers and continuing to sell great cars and crossovers." (Read more) Here's what people are saying about the GM spot today on Twitter: |
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Yes - major brand protection going on. There's a lot of value in the GM brand. More companies should be in-tune with their brand as well as GM is now being forced to be. In a few years, they could still emerge champions if they play their cards humbly and stay focused.
Posted by: Michael Flint | Jun 2, 2009 11:51:41 AM
GM didn't go bankrupt by selling intelligently designed, fuel efficient cars that people wanted to buy. Apparently they've finally figured that out and produced this spot to tell us what other car companies have known for years. The production and media costs for this ad are certainly in the millions of dollars. Is that the best way to start spending that shiny new government money? Maybe GM should save the chest thumping for when they've got something new to tell us. And they might want to check with Ford before touting themselves as the re-birther of the American car, since Ford has been quietly getting it righter than GM or Chrysler.
Posted by: pfcproduces | Jun 2, 2009 4:52:04 PM
