Brands on Twitter: Heineken

Wieden + Kennedy is defending in a review of creative duties on the Heineken and Heineken Premium Light brands against Euro RSCG, TBWA\Chiat\Day and StrawberryFrog. Adweek reports:

>> Heineken confirmed the review, saying that it stemmed in part from a plan to shift its marketing operations to Manhattan. "As part of this planned move, Heineken USA has placed the advertising account of its Heineken and Heineken Light brands into review and is pursuing a New York-based agency in conjunction with the office move," Heineken said, in a statement. (Read more)

Here's what people are saying about Heineken today on Twitter:

June 3, 2009 in Brands | Permalink