Brands on Twitter: Reckitt Benckiser

Consumer-goods giant Reckitt Benckiser has launched a global review of its media assignments. Steve McClellan reports on Adweek.com:

>> The conglomerate spends an estimated $1.3 billion annually in measured media worldwide. In the U.S., which is part of the review, Reckitt spent slightly more than $500 million on ads in 2008, up 20 percent from 2007, according to Nielsen. Through March of this year, the client spent about $130 million in domestic media. In the U.S., Havas-owned MPG is the incumbent. Other shops on the global roster include Omnicom Group's OMD and Publicis Groupe's Zenith Optimedia. (Read more)

Here's what people are saying about Reckitt today on Twitter:

June 16, 2009 in Brands | Permalink