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Your ideal VW: hidden in your Tweets?
Putting Twitter into banner ads is all the rage nowadays. Volvo and TurboTax have gone there. Crispin Porter + Bogusky and GrupoW might have come up with one of the coolest yet. Volkswagen banners include a Twitter evaluator that will match users to a VW model based on the content of their Tweets. After you enter your Twitter name, the banner trolls through your recent updates, even floating recent keywords in the banner before arriving at a car. Crispin did a similar trick with a Facebook application recently. Scientific? Hardly. More engaging than the typical teeth-whitening placement? Totally. Over on Adverblog, GrupoW's Daniel Granatta promises more to come. Hat tip: @_RGA. —Posted by Brian Morrissey |
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June 18, 2009 in News and Analysis | Permalink |
Comments
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FWIW, I think this fascination with the platform is a momentary distraction. Twitter rocks because it's microformat enabling, which is what these tools/banners mashup. By focussing on the platform you miss the "ad/banner as web services" which is the bigger idea. We've been doing this in digital for years including map mashups, image mashups, datafeed mashups, etc. When it's done really well it brings new context and associations into brand consideration by serving consumers in distributed settings.
Using Twitter with your brand will be cool for the next 15 minutes/hours/days/weeks but it's not the big idea.
Be Great. Cheers! silva
Posted by: marksilva | Jun 18, 2009 10:46:04 AM
The big idea seems to be there, matching people with cars that fit them. VW has done it on Facebook, and now they are doing it on Twitter. I think its a good idea using the popular technology/media of the time.
Posted by: copyguy | Jun 18, 2009 12:39:16 PM
I think I just threw up in my mouth a little!
@SIGEPJEDI ME.
http://twitter.com/SIGEPJEDI
Posted by: SIGEPJEDI | Jun 18, 2009 5:26:03 PM
Am I the only one who thinks this is cool? Sure, Twitter is definitely the "It" platform of the moment and will fade away in time; however, I think VW is using that to their advantage and has hit their demo square on target with this campaign. It takes interactive display ads to another, more interesting level.
Posted by: Kari | Jun 20, 2009 6:50:44 PM
I mean seriously why all the WEB 2.0 Hate??? Don't be afraid if you don't understand this is cool!
Posted by: Armando | Jun 22, 2009 9:56:29 AM
