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Brands on Twitter: Gatorade
Gatorade, which PepsiCo cited as a drag on second-quarter profits this month, is getting back to its roots with a summer campaign built around Michael Jordan. According to Adweek: >> Jordan, who first started pitching for Gatorade in 1991 and who last appeared in an ad for the brand in 2003 (not counting a cameo during this year's Super Bowl spot) is celebrated in a TV ad (above) via TBWA\Chiat\Day. The commercial, which broke on Sunday, promotes a limited-edition bottle featuring the former NBA megastar. Jordan himself doesn't actually appear in the ad, which shows workers putting together about 19,000 color-coded bottles that light up to show his image. The ad, shot on July 13 in Chicago, is meant to illustrate how Gatorade fueled Jordan's best performances. (Read more) Here's what people are saying about Gatorade and Jordan today on Twitter: |
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