Topics on Twitter: Augmented Reality

Brian Morrissey reports on Adweek.com today about augmented reality, and how marketing applications could spur mainstream acceptance of the tech fad.

>> Several new Web and mobile applications are changing minds and helping to bring AR into the mainstream. In essence, AR holds the promise of marrying the digital and physical worlds by taking complex data and overlaying it with views of the real world via Webcam technology and multiple screens. ... The latest wave of AR is mining the Internet's rich deposits of user data to overlay with views of the real world. While most AR implementations have thus far relied on hard-copy printouts, advances in cellphones, particularly the latest release of the iPhone, hold hope of making it a handy technology. (Read more)

Here's what people are saying about augmented reality today on Twitter:

July 27, 2009 in Topics | Permalink