Twit of the Week: Brian Flatow

Each week, we conduct a question-and-answer session with person in media or marketing who uses Twitter. This week, Adweek's Brian Morrissey (@bmorrissey) chatted with Brian Flatow (@bwflatow), the president of The Ad Store, a New York-based ad agency.

Q. Do you find clients less willing to experiment with social media because of the economy?
A. Actually the opposite since most clients think social media = free. Which is true some of the time, but not all the time.
Q. Will agencies figure out a way to make money off social media?
A. Yes. By helping clients understand how to use social media on their own and by creating relevant content that drives conversation.
Q. What's the one use of social media in marketing that made you wish you'd thought of that?
A. DunkinRun.com. It's a simple idea/utility that fills a need that most of us have.
Q. You're the incumbent in the @zappos review. What do you make of the complaints about the process?
A. If you decided to participate, then you have nothing to complain about. Everybody knew what they were getting into.
Q. Of all changes going on in media and advertising, what will have most profound effect that people don't expect?
A. Mobile. We could get to the point where we don't pay for devices or carrier. Could be advertising, app or service supported.

July 30, 2009 in Twit of the Week | Permalink