Brands on Twitter: Geico

Some of the nation's biggest advertisers, including Geico, are distancing themselves from Fox News Channel host Glenn Beck after he called President Obama a racist during a July 28 broadcast. Kenneth Hein reports on Adweek.com:

>> A Fox rep confirmed that Geico is dropping its ads from the show, but was quick to note that the marketer was shifting its dollars to other programs. "The advertisers referenced have all moved their spots from Beck to other programs on the network, so there has been no revenue lost," said the rep. Geico issued a statement to Color of Change that read: "On Tuesday Aug. 4, Geico instructed its ad buying service to redistribute its inventory of rotational spots on Fox-TV to their other network programs, exclusive of the Glenn Beck Program." (Read more)

Here's what people are saying about Geico and Glenn Beck today on Twitter:

August 13, 2009 in Brands | Permalink