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Five to Follow: Our picks for Sept. 8At the beginning of every week, we publish our "Five to Follow" picks: five people in advertising and marketing who are worth following on Twitter. Here are our selections for the week of Sept. 8.
1. @schwartzie14. Rob Schwartz. Chief creative officer at TBWA\Chiat\Day in L.A. 2. @davidlbaldwin. David Baldwin. Executive creative director of Baldwin& and chairman of The One Club. 3. @cstoller. Chad Stoller. Evp and director of digital strategy at BBDO. 4. @avi_dan. Avi Dan. President of Darling Advertising in New York. 5. @stevehall. Steve Hall. Publisher of Adrants. Here's a live feed of their Twitter messages: |
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September 8, 2009 in Five to Follow | Permalink |
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So this will begin my Twitter social experiment. Each week I am going to add the 5 to follow. One of my points I keep spouting is that twitter is clutter and a very poor medium for adverting. The reason being if each brand or cause Tweets 4-8 times per day that once someone follows about 50 people there is no way to read/see all the tweets each day. So my experiment is to see what that critical number actually is before. I am going to log into Twitter 4 times per day and keep track of how many tweets are on my page that I haven't read and how many I actually bother to read, and how many I actually view. If I log in and see 20 tweets I will probably browse them and click a few links. If I log in and there is 50 or more most likely I will stick to viewing the first 1-2 pages only, and still click a few links. Eventually my guess is 80% of tweets will not even be browsed, which will prove to brands they have to tweet even more often adding more clutter and eventually never be seen or heard.
Posted by: Howie | Sep 9, 2009 7:39:38 AM
Check out Jim Riswold: http://twitter.com/thefakeriswold
Posted by: L | Sep 9, 2009 5:59:03 PM
